Vision
To become a global Innovative food company
Mission
New and Innovative food offerings catering to local and international taste buds.
Food safety and quality certified by recognized and reputable international food specialists.
Value additions in all our products for creating a wow consumer experience.
Become an enabling and empowering partner for women to help achieve their potential.
Legacy
Reem rice has always stayed true to its vision of adding value- both in belief and in practice.
Ever since its emergence, Reem Rice has created a legacy of unparalleled quality- one that will pave the way for Pakistan to become the largest producer of Basmati Rice in the years to come.
R Way
Our Values & Culture
Why it matters?
We believe in a strong culture and values that drive our business and processes, it strengthens and enhance the mindset of “being innovative and interactive”. As we expand into diversity, we continuously strive for the best talent and face new challenges. Through this we create a culture that helps our people in the decisions and actions they take every day.
We practice zero tolerance when it comes to integrity. Our employees own Reem’s ethics and follow our values and business principles. We are honest and straightforward with each other and operate within the letter and spirit of the law.
We constantly challenge old ways of working, to reinvent and innovate ourselves. Reem believes in a culture that encourage each other to think creatively and take calculated risks.
We are business owners to mutually achieve our own and company’s success. As a responsible individual we work together in the same direction to achieve our business targets.
We bring our business strategy into action through regular communication and engagement. Our open culture makes it comfortable for our teams to share their opinion.
As a responsible business owners, our commitment is to manage the community in a positive way and in line with public expectations. As our mission says that we are here to empower women to help achieve their potential in the society.
Our Corporate Ethics guide us to keep doing the right thing, despite challenges. We are never discouraged by failures and do our best to successfully achieve our Business Goals
Leadership
Reem Rice is managed by a team of highly qualified and experienced professionals with each department headed by extremely capable professional managers carrying vast experience in their respective fields.
Khalid Farooqui
CEO
Mr. Khalid Farooqui is a high-caliber thorough professional with 25 years of diversified experience at key positions in Brooke Bond Pakistan Ltd, Unilever Pak: Iffco UAE & KSA, and Muhaidib/Mayar Foods KSA.
A visionary and dynamic executive with vast board experience coupled with extensive top-level strategic, business, and financial skills honed developing business and directing sales and marketing strategies. A proactive leader with a passion to deliver, extensive commercial acumen, and the natural ability to identify and capitalize upon opportunities to maximize performance, boost and optimize company profits.
His work areas consist of Sales & Distribution, Marketing, Trade Marketing, and heading large teams of FMCG business as Managing Director for more than last 10 years.
His main capability area is to take a turnaround in the company’s profitability, change management, and initiate new businesses.
Khalid Farooqui embraces a strong professional work ethic, he is extremely adept at dealing with people and groups, agility towards change, working with diverse teams, quick learning, an effective communicator and organizer with a flair to establish lasting interpersonal relationships.
Naeem Khokhar
Advisor
Veteran of foods business
Currently serving on BODs of leading organizations in Pakistan
Ex-MD IFFCO and Unilever
40 years experience in FMCG multinationals in Middle East, Southeast Asia and Africa
Amara Gondal
CFO
Chartered Accountant and elected member of ICAP
17+ years experience in financial analysis, corporate finance, and spearheading strategy in leadership role
KPMG, PACRA, SANIFA
Aslam Mahar
GM-Operations
Chemical Engineer from PU and PGD – Melbourne
36 years of versatile experience in FMCG plant and factory operations
Nestle, Mitchell’s Ingredion
Adnan Rafiq
Head Of Sales
15+ years of experience in developing and implementing sales strategies
Skilled at sales and marketing
Multinational FMCG
Danish Ahmed
Head Of International Business
MBA Marketing & B.Sc Hons (IT) from APU, Malaysia
20+ years’ diversified industry experience in Food Commodity/FMCG/Oil & Gas
Led in International Business & Supply Chain Management roles
Mitchells/ Ashrafi Food/ Weatherford